Customer Relationship Management
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
OVERVIEW
Explore how CRM systems improve customer engagement and retention by organizing interactions and personalizing communication.
Empowering Nigerian Entrepreneurs
With Digital and Financial Solutions
Learning Objectives
- Learn the importance of CRM in the digital era.
- Identify the right CRM system for your business.
- Develop strategies for managing customer data and interactions.
Detailed Curriculum
- Importance of CRM in the Digital Era: Enhancing business efficiency.
- Choosing the Right CRM Systems: Selection and implementation tips.
- Managing Customer Data & Interactions: Organizing and utilizing customer information.
- Personalization & Customer Engagement: Techniques for personalized interactions.